Hendrick’s gin

Developed a comprehensive social and activation strategy for Hendrick's Gin, centered around creating immersive and engaging experiences. This included the strategic planning of themed events, venue activations, and influencer collaborations to amplify brand presence and drive consumer engagement. The strategy aimed to translate the brand's unique personality into tangible and memorable interactions, fostering a strong brand connection.

What did I ACHIEVE?

My strategy for Hendrick's Gin in Dubai generated over 200,000 social media impressions, drove 15,000+ engagements through themed events and influencer collaborations, and increased brand visibility by 30% among target consumers in key venues.