BMW

Managed BMW's social media presence with an audience of over 2.5 million across the Middle East during my time running social for Serviceplan, encompassing comprehensive strategy development, in-depth audience insights, daily platform management, detailed performance reporting, and actionable recommendations. This role focused on driving brand engagement, fostering community growth, and optimizing content performance to align with regional market objectives.

What did I ACHIEVE?

Drove a 23% increase in engagement and 17% boost in reach through strategic content planning and platform optimization. Hosted the first official BMW Club Meet in the region with 169 cars, generating 1.1M+ organi impressions. This period also saw record 11% sales growth across MENA, aligning with our elevated digital presence.