Dubai Tourism Shah Rukh Khan #BEMYGUEST

Played a key role in the #BeMyGuest Dubai Tourism campaign featuring Bollywood megastar Shah Rukh Khan by leading the YouTube takeover execution and developing innovative social activation ideas. This involved strategically planning and implementing the YouTube campaign to maximize reach and engagement, as well as creating compelling social activations to extend the campaign's impact across other platforms.

What did I ACHIEVE?

My YouTube takeover and social activations for the #BeMyGuest Dubai Tourism campaign with Shah Rukh Khan drove 100 million+ global views, boosted Indian tourist arrivals by 315,000 (reaching a record 2.1M visitors in one year), and the campaigned earned the Grand Prix at Tourfilm Riga and the Diamond Award at ITB Berlin’s Golden City Gate.