Pringles x RedFestDXB

Led the strategy and activation development for Pringles, which involved bringing Mr. P to life across various online and offline touchpoints. This included conceptualizing and executing activations like the Pringles presence at Red Fest 2019, where Mr. P engaged with attendees and generated content, to enhance brand engagement.

What did I ACHIEVE?

My strategy and activations for Pringles, including Mr. P’s presence at Red Fest 2019, generated over 100,000 social media engagements, reached 200,000+ online users, and boosted brand interaction by 25% among festival attendees and followers.